Privacy policy
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Last updated: June 10, 2026
This online store is operated by Rueva London ("Rueva London", "we", "our", "us"). Together with all related content, products and services, we refer to this as the "Services".
Our store runs on the e-commerce platform of Shopify Inc., which hosts our website and supports us in delivering the Services.
In this Privacy Policy we describe which personal information we collect, why we collect it, how we use and protect it, and which rights you have. By visiting our website or placing an order, you confirm that you have read and understood this policy.
1. What Information We Collect
Depending on how you interact with our store, we may collect:
Identity and contact data: your name, email address, phone number, billing address and shipping address. Payment data: card details, payment confirmations and transaction records, processed through secure payment providers. Account data: login details, password, saved preferences and settings. Shopping data: products you view, add to your cart, purchase, return or exchange. Technical data: IP address, browser type, device and operating system, cookie identifiers and how you navigate our website. Support data: the content of emails or messages you send to our customer service team, including any attachments.
This information reaches us in three ways:
Directly from you, for example when you place an order, create an account or contact us. Automatically, via cookies and similar technologies while you browse our website. Via third parties that help us run the store, such as Shopify and our payment providers.
2. Why We Use Your Information
We use your personal information for the following purposes:
Running the store: processing payments, shipping your orders and handling returns, exchanges and refunds. Improving your experience: remembering your preferences, personalising content and suggesting products that may interest you. Communication: sending order confirmations and shipping updates, answering your questions and providing support. Marketing: where permitted, sending you offers or showing you relevant advertisements. You can unsubscribe at any time via the link in our emails. Protection and fraud prevention: securing accounts, detecting suspicious activity and keeping payments safe. Legal obligations: complying with applicable laws, responding to lawful requests and enforcing our Terms of Service.
3. Who We Share Your Information With
We only share personal information where necessary, with:
Shopify Inc., which hosts our store and processes orders on our behalf. Payment providers and delivery partners, so payments can be completed and parcels can reach you. Service providers for IT, analytics, advertising and email, who support the operation of our store. Public authorities or courts, where we are legally required to do so.
All partners are contractually bound to protect your information and to use it only for the agreed purpose. We never sell or rent your personal information to anyone.
4. Shopify
Because our store is built on Shopify, Shopify also collects and processes certain data (such as cookies and device information) to operate the platform and provide analytics. You can read more about how Shopify handles personal data, and exercise your rights with regard to that data, at https://www.shopify.com/legal/privacy.
5. Transfers Outside the UK and EU
In some cases your personal information may be stored on servers located outside the United Kingdom or the European Union, for example in Canada or the United States. Where this happens, we use recognised legal safeguards, such as Standard Contractual Clauses (SCCs), so that your data continues to receive an adequate level of protection.
6. How Long We Keep Your Information
We keep personal information no longer than necessary. In practice this means we retain data:
to fulfil your orders and provide the Services, to meet legal and tax obligations, to resolve any disputes, and to enforce our agreements.
Once the information is no longer required, it is securely deleted or anonymised.
7. Your Rights
Depending on where you live, and under UK and EU data protection law, you have the right to:
request access to the personal data we hold about you, have inaccurate data corrected, have your personal data deleted, restrict or object to certain types of processing, withdraw your consent where processing is based on consent, and receive your data in a portable format.
To exercise any of these rights, email us at info@ruevalondon.com. To protect your data, we may ask you to verify your identity first. You will never be treated differently for exercising your privacy rights. If you are unhappy with how we handle your data, you also have the right to lodge a complaint with your local supervisory authority, such as the Information Commissioner's Office (ICO) in the UK.
8. How We Protect Your Information
We apply appropriate technical and organisational measures to keep your personal information safe. At the same time, no online system can ever be completely secure, so we cannot promise absolute protection of data transmitted over the internet.
9. Children
Our Services are not aimed at children under 18 and we do not knowingly collect their personal data. If you believe a minor has provided us with personal information, please contact us so we can remove it.
10. Updates to This Policy
We may revise this Privacy Policy from time to time, for example when our operations or legal requirements change. The most recent version will always be published on this page with an updated "Last updated" date. If we make significant changes, we will clearly communicate this on our website.
11. Contact Us
If you have any questions about this Privacy Policy or about how we handle your data, you can reach us here:
Store Name: Rueva London
Email: info@ruevalondon.com
Phone: +44 20 4572 3845
Business Information
Registered Business Name: Lodecom
Company Registration Number: 99670739
VAT Number: NL005402854B02
Business Address: Van Meelstraat 20, 1945 WC Beverwijk, The Netherlands
Email: info@ruevalondon.com
Phone: +44 20 4572 3845
Rueva London is a trading name of Lodecom